Project Description

Hard Rock Hotel & Casinos – Florida

Hard Rock Hotels & Casinos located in Hollywood, Florida hired ACi Architects to develop their retail, cafe and restaurant.  This 10,000 GSF, $3 million dollar establishment owes its success not only to their location but to the unique design inspired by historic Florida Vernacular architecture.

Hard Rock Hotels & Casinos chose a modern “Cracker Style” as driving look and feel. ACi Architects used the eras of Classic Rock and Roll as inspiration to transform tradition Florida Historic Cracker Style into a modern expression. The walls, ceiling panels, and floors use musical patterns, notes and instruments to tie together design and rock and roll.

“Our Hollywood Hard Rock Cafe and retail store have received numerous compliments on the design from just about everyone who has seen them.  The stores opened yesterday to huge crowds, setting opening day records in many categories.”

– Craig McIntyre – Former Vice President of Design and Construction for Hard Rock Cafe

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